Chenetha Color Weaves (CCW) is a Handloom weaver owned and managed social enterprise promoted by two mutually aided cooperative societies Chitiki and Ratnam. It began with a convergence of ideas and vision of individuals and organisations. Chetana Society has nurtured it, with financial support from Oxfam India. This non-profit organisation continues to anchor its growth and consolidation.
The core idea behind this initiative is to enable equitable and sustainable livelihoods for handloom weaver communities, especially women, by linking them with contemporary markets through enhanced incomes, ownership, knowledge and skills. It seeks to build an alternative paradigm with ethical business practices, fair wages to weavers and revival of traditional designs and art, starting with Ikat.