Mission Statement

To generate equitable and sustainable livelihoods for handloom weaver communities by linking them with contemporary markets, through enhanced incomes, ownership, knowledge and skills.

Unique Value Proposition of CCW’s Product portfolio to its Customers (Market):

• Handloom fabrics & diverse products that cannot be produced on a powerloom
• Contemporary designs of traditional handloom / textile craft repertoires
• Differentiated designs and product range
• Ethically produced and sourced hand woven and crafted products
• Quality – standardization and consistency of products
• Colour consistency and fastness of Dyes, Azo free dyeing
• Post-weave handling i.e. Quality testing, Packaging, Transportation etc
• Competitive, value for money offering to customers